Book of the Week: 'Simplify'


Take your business from startup to game-changer.

December
13, 2019

2 min read


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Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies — IKEA, Apple, Uber and Airbnb, among others — achieve game-changing status. The answer is: They Simplify

Taking the principle one step further, Koch has identified that companies will either be price simplifiers — e.g. flying a budget airline stripped of extras that still takes you from point A to B — or proposition simplifiers, such as Apple, defined by its easy-to-use products for a large market willing to pay a premium. In Simplify, you’ll learn how to:

• Decide which simplifying strategy is the best option for your business.
• Model your business as a price or proposition simplifier.
• Make your products and services more useful and better looking.
• Redesign your business process and transform your industry in nine steps.
• Implement the three fundamental principles to sparking a price revolution.

Related: Book of the Week: ‘The Direct Mail Revolution’

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Pls find the link to the original article below

Book of the Week: ‘Simplify’

ByThe Staff of Entrepreneur Media, Inc.

Techylawyer and its authors do not claim to have written this article, we acknowledge the works of the original author

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