Thursday, January 28, 2021

Ireland’s data watchdog slammed for letting adtech carry on ‘biggest breach of all time’...

A dossier of evidence detailing how the online ad targeting industry profiles Internet users’ intimate characteristics without their knowledge or consent has been published today by the Irish Council for...

As it awaits its US fate, TikTok rolls out new marketing tools and Stitch...

There’s a big question mark hanging over the future of TikTok right now, in the form of what exactly will happen to its U.S. business come September 20, when...

Snapchat’s ‘dynamic ads’ product for e-commerce retailers rolls out worldwide – TechCrunch

Snap today announced the global expansion of its new advertising product, Dynamic Ads. The ad product introduced last fall allows advertisers to automatically create ads in real time, using the...

Facebook’s latest ‘transparency’ tool doesn’t offer much — so we went digging – TechCrunch

Just under a month ago Facebook switched on global availability of a tool which affords users a glimpse into the murky world of tracking that its business relies upon to...

DoubleVerify launches a new way to measure online ad effectiveness – TechCrunch

Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads are running in brand-safe environments. This week, at the Consumer Electronics show, it’s launching a...

Pandora launches interactive voice ads – TechCrunch

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to...

Unsplash is building an ad business around branded stock photos – TechCrunch

Unsplash has built up a library of 1 million stock photographs, all available to use for free. Now it’s ready to start making money — and to help its photographers...

Seismic acquires Percolate to expand its marketing tools – TechCrunch

Seismic is announcing that it’s acquiring Percolate in a deal that it says is combining “two essential pillars of the marketing technology stack.” It sounds like the two companies aren’t direct...

How to get people to open your emails – TechCrunch

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to...

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