How the San Jose Sharks Score With Fan Experience


Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, shares his thoughts on the relationship between technology, data and fan experience.

October
14, 2019

1 min read

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Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, talks about his journey from a corporate giant to working in the front office for an NHL team. Becher provides insights on helping expand SAP’s reach in the sports industry, how the team works to create Sharks fans for life, and why he views team employees as brand ambassadors.

Related: How This Former NFL Safety Learned to Trust His Instincts

Becher and David Meltzer, host of ThePlaybook, cover a range of topics including their best approach to landing your first job in sports, the difference between earned and granted trust, and how technology can be used to improve the fan experience at sports and entertainment events.

Pls find the link to the original article below

How the San Jose Sharks Score With Fan Experience

ByDavid Meltzer

Techylawyer and its authors do not claim to have written this article, we acknowledge the works of the original author

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