How These Athleisure Founders Integrated Philanthropy Into Their Business


These sportswear designers talk about building a brand community and working toward a positive cause.

September
18, 2019

2 min read

Opinions expressed by Entrepreneur contributors are their own.


In this video, Entrepreneur Network partner Business Rockstars speaks with the co-founders of the athleisure brand, Legend, to discuss their ability to leverage their resources to buil a philanthropic brand. Part of their winning formula includes working with high-performing athletes and using the training facility owned by NBA star, Kobe Bryant.

Additionally, the brand’s melding of athleisure and high-quality cuts and fabrics help differentiate the product.

The team admits they have also experienced their moments of self-doubt — especially when putting something new and unexpected out into the market. To combat uncertainty and build goodwill among their fans, the Legend founders focus on building a thriving brand community by turning to their resources and celebrity connections. 

Click the video to hear more. 

Related: If You Want to Disrupt an Industry, You Need to Evaluate the Originality of Your Idea First

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Pls find the link to the original article below

How These Athleisure Founders Integrated Philanthropy Into Their Business

ByBusiness Rockstars

Techylawyer and its authors do not claim to have written this article, we acknowledge the works of the original author

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