These tequila founders sought a creative outlet outside of their day jobs, and they found much more.
2 min read
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In this video, Brittney Whitney and Entrepreneur Network partner Business Rockstars talk with the founders of Jaja Tequila, Maurice Tebele and Martin Hoffstein.
The two liquor founders talk about how they developed the idea for Jaja Tequila. They wanted to find a fun outlet apart from their jobs and felt there were not many fun, taste-testable options in the realm of tequila. Tebele and Hoffstein enlisted branding experts (and soon-to-be partners) to make Jaja’s label and messaging particularly compelling.
The founders talk about marketing their product on social media to leverage their unique voice.
Click the video to hear more from the founders of Jaja Tequila.
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How to Create a Business That Sets Itself Apart From the Competition
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