How to Create a Business That Sets Itself Apart From the Competition


These tequila founders sought a creative outlet outside of their day jobs, and they found much more.

August
28, 2019

2 min read

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In this video, Brittney Whitney and Entrepreneur Network partner Business Rockstars talk with the founders of Jaja Tequila, Maurice Tebele and Martin Hoffstein. 

The two liquor founders talk about how they developed the idea for Jaja Tequila. They wanted to find a fun outlet apart from their jobs and felt there were not many fun, taste-testable options in the realm of tequila. Tebele and Hoffstein enlisted branding experts (and soon-to-be partners) to make Jaja’s label and messaging particularly compelling.

The founders talk about marketing their product on social media to leverage their unique voice.

Click the video to hear more from the founders of Jaja Tequila.

Related: Why This Wellness CEO Celebrates Trying New Things and Letting Go of Perfection

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Pls find the link to the original article below

How to Create a Business That Sets Itself Apart From the Competition

ByBusiness Rockstars

Techylawyer and its authors do not claim to have written this article, we acknowledge the works of the original author

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