Answer: Swatch Internet Time

Introduced in October of 1998 by the Swatch watch company, Swatch Internet Time was part marketing technique and part honest bid to make a sort of universal time for global citizens of the burgeoning internet age. Swatch Internet Time, also called beat time, was an alternative time system based on “beats”. Each beat was 1 minute and 26 seconds and the notation style for the system was represented as three digits out of a thousand–thus 001/1000, written as @001 in beat time, would be 1 minute and 26 seconds after midnight.

Despite two years of solid promotion and quite a few beat-enabled watch models, the Swatch corporation gained little traction with their new time concept. Although Swatch no longer produces beat-enabled watches the concept lives on as a sort of novelty, via web-based and mobile apps, for those who want to confuse their friends with demands to meet at @893.

Source: What Late 1990s Alternate Time Keeping Method Failed To Catch On? – MindBounce

By Jason Fitzpatrick

Techylawyer and its authors do not claim to have written this article, we acknowledge the works of the original author


Please enter your comment!
Please enter your name here